Behind
the
Seam
A monthly editorial documenting the technical artistry hidden in New Zealand’s local workrooms. We highlight the slow craft and unseen labour that define our local labels.
Feature 01
Winnie Catherine
From heritage roots to the Future of Fashion runway
The story is found in the making.
The story is found in the making.
The Sustainable Directory
A curated collection of New Zealand labels prioritising integrity over speed. Discover the makers shaping a circular future.
The Dawn Dress
NZFW
From Production to Runway
We document the evolution of the Dawn Dress, tracing every technical detail and hour of unseen labour from the workroom to the runway.
Behind
the
Seam
Behind the Seam documents the technical artistry hidden within New Zealand’s local workrooms. Read our mission to highlight the hidden labour that defines local labels.
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