Behind the Seam is a monthly editorial dedicated to the technical artistry hidden within New Zealand’s local workrooms.

A finished garment tells you nothing about the hands that made it – the pattern drafting, the hours of construction fast fashion never reveals. Behind the Seam closes that gap. Each month, we go inside a different local label’s workroom to meet the makers, see the process, and document the skill behind the label.

True quality lives in the inner details. By making that craftsmanship visible, we hope to show why local production isn’t just a choice – it’s an investment in integrity.